What is Google Analytics?
We create websites to reach our business or organization to the public. Each website is created with different purposes. That is, not all website visitors are from the same country or age. But how do you know that if you create a website, it will reach people of the right country and age?
Suppose, you have created a website related to boat building equipment. There will be a demand for such a product only from adults or middle-aged people. A 20-year-old will never want to spend money to buy boat building materials.
That is, you need to know for which group of people you can benefit by creating a product. Now after creating a website, you need to take measures to monitor various problems and visitors so that your product reaches the right people.
Google has launched a very popular program to monitor websites and visitors, which we know as Google Analytics. This is a program of Google’s website management branch. Usually, this tool is used to review the traffic of a website and extract a lot of necessary information. Google Analytics helps to find out where traffic comes from on a website, how long it stays on a page, which pages are visited, the gender and age of the visitor, etc.
All this information is used for marketing purposes and helps to optimize the entire website. In simple words, Google Analytics helps webmasters to visually see and review what is happening inside a website.
What is the function of Google Analytics?
Google Analytics performs various functions. Its functions are described below in stages.
Data Collection
When you sign up for Google Analytics, you are given a tracking ID. Google collects the necessary data from the website with this tracking ID. Due to Google’s high data tracking speed, live data is available quickly.
Basically, they do all kinds of reviews based on this data. Finally, they create a report and send it to the website owner.
Data Review
The first thing to do after collecting data is to filter the data. Google uses their tools to review the data. Usually, when the data reaches Google, they organize it based on certain predetermined criteria.
These predetermined criteria include age, gender, country, language, device, etc. That is, when you visit a website, the owner of that website can filter your data using Google Analytics.
Performance Measurement
Google Analytics tests the overall performance of a website. Here, bounce rate, user behavior, impressions, etc. are calculated along with load time. In this, the website owner gets an in-depth idea of what the user thinks about his entire website and how he navigates there.
Content Improvement
User performance is a very big part of Google Analytics. Because to understand how the content of our website is and whether it is useful for visitors, Google Analytics considers user impressions and gives the idea of improving the content.
In this, you can improve the quality of the content as well as meet the needs of the visitors. Moreover, there is no alternative to high-quality content to rank in Google search.
Creating a Marketing Method
The success of any product or service depends on marketing. To use the right marketing method, user data is needed. Using Google Analytics, we get all kinds of data related to users.
If marketing campaigns can be created by reviewing this information, it is possible to send services or products to the right people. This reduces the possibility of negative marketing or spam marketing. On the other hand, marketing costs are reduced and sales increase. In short, Google Analytics helps us to plan the right marketing plan by analyzing the website.
Understanding visitors
Different types of visitors come to visit the website. It is very important as a webmaster to know who is visiting our website from which age and with which device. This information helps us in marketing and on the other hand gives us an idea of what to do to optimize the website.
Page optimization
Website speed is a very important issue. Moreover, Google Analytics helps a lot in getting an idea about how to arrange text, images, and videos on a page so that it will feel natural without annoying the visitor.
The overall performance of the website depends on page optimization. So we have to focus on this subject where Google Analytics helps with data.
Email-based data
The Google Analytics tool is very effective in knowing how the website is affected by email or other sharing media. The more a website is shared, the more visitors it gets. The more visitors it receives, the more product sales increase.
The hope of a lot of visitors without any paid marketing is a golden opportunity for the website owner. Because a lot of money has to be spent on marketing every year. If so many visitors come through main and social shares by optimizing the content, then there is no problem.
Custom report
Google Analytics processes all the information about how many visitors come to the site, when they come, through which medium they come, what device they use and which pages they visit, etc. and shows us through a custom report.
With the information contained in this custom report, we get an idea about website optimization, content, page optimization, marketing, user conversion, etc. Along with this, we get an idea about how to fix them.
What are the benefits of Google Analytics?
The benefits of Google Analytics as a webmaster are endless. However, some of the specific benefits are described below.
- This is a free analysis tool.
- It is very simple and can be used without any hassle as a beginner.
- The entire tool is customizable, meaning you can view the data as you like.
- With the facility to filter the data, you can selectively exclude unnecessary data.
- Since it captures many pages at the same time, many data can be searched.
- Google Analytics can predict what to do next based on the data it collects.
- Here you can view your Search Console report and many other data.
Google Analytics is a unique tool that eliminates the mental stress we feel about maintaining a website after it is created.