Google holds 90.5% share in the global search engine market

Although there are many types and popular search engines in the market, most people use Google. Although many people currently use ChatGPT, Google has been able to maintain its user base. Especially for small businesses to bloggers or marketers, Google is still the best for getting organic traffic.

Google’s highest CTR for keywords ranked #1 is 27.6%

According to statistics, almost one-third of visitors click on the first result in the search engine results. That is, even if your page or post is on the #1 page of Google’s search engine results, you will get 27.6% more clicks than other pages or posts. To achieve success here, you need to focus on improving the technical SEO of the site as well as improving the content quality.

It is possible to get better results in SEO for 2.67 compared to spending 1 dollar in PPC.

By using PPC method you will get visitors very quickly. But here you have to spend money regularly so that search engines show your page first or in the SERP. On the other hand, you can do the same thing by doing SEO. The big thing is that you do not have to spend anything here. Besides, it will bring organic traffic for a very long time.

More than 70% of experts believe that AI will increase the use of search engines.

Google’s new AI search feature creates a short summary based on the query. This gives the user a complete idea of ​​​​the search query. For this reason, many SEO experts believe that this feature will make visitors use Google more than before. On the other hand, many experts believe that the content on the website will fall behind, which will create obstacles to solving the visitor’s problem.

45% of SEO specialists believe that related keywords in the content boost ranking.

When a page ranks on Google, it does not just rank for a single keyword. It then ranks on the related keywords in that content. That is, to rank your post or content, you must have related keywords in the content. This can give a very good rank boost in SERP.

Content that ranks 1st for a specific keyword can rank for 1000 more related keywords on the first page

This works best for informative content. Because when we write informative content, if it is well researched, many related topics are covered at the same time. In this, search engines pick up the keywords of the same post and rank the same page for other related keywords. In short, it is very important for us to keep this in mind while creating content.

In SEO, a 3% Click-Through Rate (CTR) is called good SEO

The main purpose of SEO is to bring organic visitors to the website. Because when a visitor comes to a website, the purpose of creating that website will be fulfilled. However, we calculate CTR to identify which link or content on the page in the SERP is doing well. In the SEO world, if a page gets a CTR of 3%, it is called a very good SEO. That is, if you can get this amount of click-through rate in your content, then you need to understand that your SEO strategy is working very well.

Feature snippet covers 42% of the total clicks

This is a SERP feature that shows the answer beautifully depending on the visitor’s search results. Many times the solution to the searched question is found here. For this reason, currently about 42% of the clicks go here. That is, if your page is in the feature snippet, you will get 42% more clicks and visitors than other links in the SERP.

55% of SEO experts believe that regular high-quality posting helps you rank quickly

Content quality is responsible for the overall ranking of a website. That is, if you regularly publish high-quality content, it will affect the ranking of your entire website. About 55% of SEO experts have confirmed this.

61% of large and successful companies audit their content at least twice a year

We have a lot of confusion about how often we need to check the SEO of our content. However, according to statistics, large companies audit their SEO at least twice a year. That is, they add content quality and new information every year.

According to the Ahrefs study, there is no relationship between content optimization tools and ranking

Due to marketing strategies, we think that optimizing content with content optimization tools will get you ranked quickly. However, according to Ahrefs, this is a wrong idea. There is no hand behind ranking the content of such tools. However, such tools give many suggestions that make your content more beautiful. However, there is no guarantee of ranking.

Google rewrites meta tags 62.78% of the time

Google wants the content on its SERP to be useful to visitors. For this reason, they rewrite the meta description that is shown for many content in their own way. That is, if the meta description you give is irrelevant or does not fill the user’s intent, then it is rewritten. Another reason for doing this is that many people try to hijack ranks by doing keyword spoofing, which used to work but does not work now.

The #1 page on the first page gets 3.8 more backlinks than other pages

The first result on Google’s SERP gets about 3.8 backlinks than other links. That is, if your page is in the #1 position, your chances of getting high-quality backlinks increase a lot.

According to 93.8% of SEO experts, quality is more important than quantity of links

There was a time when backlinks worked a lot to rank in SERP. Then the more backlinks a site had, the higher its position would be. Backlinks were not of any quality at that time. That is why PBN business was booming. Later, Google changed a lot through their updates. Currently, 93.8% of SEO experts believe that quality is more important than quantity of links.

64.9% of Link Builders Use Guest Posting for Off-Page SEO

Guest posting works a lot for off-page SEO. That is why about 68.9% of link builders use this method to create a quality backlink profile.

Currently, 54% of website traffic comes from mobile

At one time, desktop was the most used to visit websites. However, with time, people are leaning more towards mobile. According to Google, about 54% of the total internet users visit websites using mobile. This means that Google will rank websites optimized for mobile higher.

Smartphone users take more leave from websites than desktop users when they see a weak UI

A weak UI looks worse on mobile than on desktop. That’s why if a website has a high bounce rate, you need to understand that its design may not be attractive or the content quality is poor.

72.6% of the websites on the first page of Google have schema markup

The results shown in Google SERP show all the websites that have schema markup created. Because they always want to show the user results that are arranged and organized in a special way. This is easier if the schema markup is created. That’s why about 72.6% of the websites in SERP have schema setup.

Bounce rate can be reduced a lot by improving Core Web Vitals (CWV)

When a website has a good CWV, the user will get a smooth experience. That’s why visitors stay on such websites for a long time and the bounce rate is much lower.

3xx redirects create the most problems in technical SEO

If there is a 3xx redirect problem in technical SEO, it makes it very bad for the SERP. That is, when you redirect a link, if it is a broken link, then it shows a 404 error. Which is very dangerous for SEO.

The most traffic for e-commerce websites comes from organic search

The most visitors to e-commerce websites come from organic search. That is, those who come to such websites search in search engines and then visit. On the other hand, the products of such sites are more likely to be ranked in search engines.

The conversion rate on e-commerce websites is 1.6%, which is higher than PPC advertising (1.3%)

In e-commerce, those who come organically from paid visitors buy more products. That is, those who search and see the product are more likely to buy it than a paid visitor.

49% of customers move to a competitor’s website if they get a positive privacy experience

If you can ensure a positive and trustworthy privacy experience on your website, you can get 49% more visitors than your competitor. This is most applicable to e-commerce sites.

YouTube is the second most visited website on the Internet

The second most visited website online is YouTube. Here you will find videos on any subject. You can also use the search bar to find videos like Google.

If there is a video in an article, it gets 70% more organic traffic than just videos or articles

If you can provide videos along with writing inside an article, it will be in a much better position in the SERP. Usually, when we create content, we either create only videos or text content. However, when both are used together in one piece of content, there is a possibility of getting more visitors.

Customers trust Google the most to verify local business reviews

You can give reviews on location on Google Maps. On the other hand, you can give good or bad opinions about a local business through Google My Business. Here, marginal users can give reviews, which is why customers trust it more.

1 Local Pack Position, Gets Higher CTR (Clickthrough Rate) than Paid Ads and other search results.

Google shows the top 3 businesses in this search section. Where Google Maps location along with other business-related information is available. Now, the more your business matches the search query, the more likely your site is to appear in this section. That is why Local Pack Position is very important and gets the highest CTR.

77% of customers use at least 2 review platforms to do business research

Business research is actually a very sensitive subject. Because there are many terms that we have to check here. If we make a mistake here, there is a possibility of making a mistake in the main business strategy. That is why about 77% of researchers check at least 2 review platforms when getting ideas about a business.

50% of US customers use voice search option to search

According to recent data, more than 50% of US visitors use voice instead of text to search. That is, they use voice search instead of writing to search. This is very effective in finding information through accurate search.

Although 25% of companies have in-house specialists for SEO, 27% take services from freelancers

Having an in-house specialist not only increases the speed of work, but also provides many benefits. If you want, you can outsource such talent from outside and do SEO for your project. According to statistics, currently companies keep 25% of in-house specialists while 27% outsource.

A good quality freelance SEO specialist earns over $60,000 per year

A specialist can earn about $60,000 per year by providing SEO services as a freelancer. You can work as an agency or in-house to earn online income in this sector.

According to 84% of bloggers, AI and automation have affected SEO strategy

Since the release of ChatGPT, a kind of panic has started working among people. This technology is getting better and better every day. Due to which, from creating content to optimizing it for search engines, there has been a change. For this reason, about 84% of bloggers think that AI and automation have affected SEO strategy.

SEO is a traditional method. If you use this method correctly, you can get very good results at very little cost.